Lüks is a homeware and lifestyle brand founded in 2015 by designer Rachel Ward. We champion ethical, sustainable and small batch production in collaboration with master weavers and family ateliers in the textile heartlands of Turkey. Committed to utility and longevity our range is produced using natural materials and gentle, traditional, centuries-old weaving techniques which prolong the lifespan of our products.

From our endlessly versatile peshtemals to our cotton throws and lounge gowns we look to provide products that work both indoors and out, home or away. The range is a marriage of traditional methods and modern design in warm neutrals and the occasional colour pop to complement a diverse range of interiors and ways of living. Lüks has been featured in Vogue, Elle Decor, Refinery29, The English Home, House & Garden and more.